“Celebrating Good Nutrition” Creatively Reinforced
THE CHALLENGE
Earlier this summer, Pro•Team Foodservice Advisors were called in for a Fresh Eyes Review by Kim Hinrichs, SNS – Director of Nutrition Services for into the Buffalo-Hanover-Montrose Schools in Minnesota. She knew she had a great team and a strong program, but also knew fresh, professional eyes could spot opportunities she might be missing.
So, Jean Ronnei from Pro•Team met with staff and toured the BHM facilities. Her charge: identify opportunities to maximize efficiencies and provide new ideas for growth and expansion, as well as to increase participation through menu and marketing strategies.
A STRONG FOUNDATION
Jean noted right away that Kim and the district’s nutritional services department had done an outstanding job generating revenue and controlling expenses to grow their fund balance despite COVID challenges. She was impressed by the dedicated staff she met on the multiple visits, the well-maintained buildings, courteous and helpful staff, and COVID-safety practices observed throughout the district. It was clear the team had made significant investments in food preparation equipment designed to produce high quality meals, changed purchasing strategies to better meet student expectations, and is providing excellent menu variety despite COVID challenges.
Regardless of the strengths, Jean also noted a number of areas to improve in equipment replacement and refresh planning, general Nutrition Services administration and Marketing & Communications. In particular it was clear some simple but professional branding work could help lift the program to the next level.
A PARTNERSHIP THAT LEADS TO RESULTS
With Kim’s agreement, Jean reached out to Pro•Team’s branding partner, Visualz. Designer-consultant Cheryl Frenette joined the team and helped identify key areas and opportunities where visuals could help both raise awareness AND reinforce the district’s brand.
The results: a cafeteria makeover that went beyond the walls and even included the district van! Installed for the greatest impact and of excitement for students, district, and community, Visualz helped develop and install bright, colorful and on-brand murals that reinforced the NS’s commitment to good child nutrition and great tasting school meals.
The district community is delighted with the fresh, new visuals and is proud their commitment to ‘celebrating good nutrition’ is now more visible than ever.
Thinking about improved branding to help elevate your program?
Contact a Pro•Team advisor today to discuss how a Cafeteria Makeover can bring new energy and improved results.
Toll-Free: 844-662-3767, ext. 101
"ProTeam and Visualz' team approach served us well - a program assessment and then an eye-catching cafeteria makeover at Montrose Elementary. This makeover represents how we feel about our program - we celebrate good nutrition. We love seeing our van out and about showing our community what we stand for. If you're looking for a team that can help take your program from good to great, these are the folks you need! Working with Jean Ronnei and Cheryl Frenette was so easy and so fun! They both had great vision for what I was looking for. I look forward to working with them in the future for our next project!"
Kim Hinrichs, SNS
Director of Nutrition Services
Buffalo Hanover Montrose Schools
