Creative Solutions & Student Art: Increasing Program Visibility Through Strategic Design
THE CHALLENGE
Mooresville High School in North Carolina was seeking a print partner to recommend improvements for their cafeteria dining experience. They also wanted to increase awareness of the school’s dining options, which were obscured behind a wall. The final product needed to brand the cafeteria with the school name and colors to create the new Mooresville Café.
“Of all the submissions we received for design, the idea of using student photos and historic photos was very well received by the entire district.” - Kimberly Chesanek McCall, MS, RDN, LDN , Mooresville Graded School District School Nutrition Director
THE SOLUTION
Pro·Team Foodservice Advisors is a solutions-based foodservice consulting company, providing consulting services to school districts and foodservice operations throughout the United States. We specialize in helping foodservice operators achieve their goals by understanding the client’s needs and then working collaboratively to vision and execute customized, comprehensive solutions. In this case, Pro·Team partnered with Visualz, part of The Vomela Companies, to bring the Mooresville café and school brand to life.
We combined a modern café space with rustic elements such as wood texture and paired them with black and white photos of student activities across Mooresville High School. A variety of substrates were used, including laminate and komatex to cover a multitude of surfaces. Large, custom menu boards allow students to make decisions quickly before they turn the corner to the serving line.
THE RESULTS
Through the combined efforts of Pro·Team, Visualz and the Vomela team, the Mooresville Café now offers an enhanced dining experience which has increased student participation in school lunch. Using student life imagery has not only helped with school spirit and brand awareness, it has also incorporated an underlying message of healthy activity. Students at Mooresville High School are enjoying their experience in an engaging space that feels more like a café than a typical school lunchroom.
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Thinking about improved branding to help elevate your program?
Contact a Pro•Team advisor today to discuss how a Cafeteria Makeover can bring new energy and improved results.
info@proteamadvisors.com
Toll-Free: 844-662-3767, ext. 101